AI took away trust.We're bringing it back.
For most of history, seeing was believing. A photo meant it happened. A voice meant it was them. A number on a screen meant the money was real. It was never perfect, but it was enough to trust each other.
Then faking it became easy.
Open X, Instagram or TikTok and you'll see them. Revenue dashboards. Payout screens. Wallets full of money. Most of them are there to sell you something: a course, a coaching call, a proven system, a dream.
- A Stripe dashboard showing a month that never happened.
- A Shopify store “doing six figures” that was built in an afternoon.
- A Phantom wallet worth millions, for exactly one screenshot.
- A Whop payout, a Gumroad sale, a bank balance. Edited in seconds.
A screenshot can't be checked, so the fake ones look exactly like the real ones. The people who believe them lose their money, their time and their trust. And the honest founder, with real numbers, gets doubted right alongside the liars.
And it isn't only money.
- Voices
- Your mother’s voice on the phone, asking for help. Cloned from a few seconds of audio.
- Calls
- Your boss on a video call, asking you to send a payment today. It isn’t your boss.
- Videos
- A leader saying words they never said, shared everywhere before anyone can check.
- Pictures
- A photo of a moment that never happened, in a place that doesn’t exist.
- Identities
- A person with a face, a name and a whole history. Made from nothing.
This is already happening.
- $25MA finance worker in Hong Kong joined a video call with his CFO and colleagues. Every one of them was a deepfake. He sent the money.CNN, May 2024 ↗
- $12.5BWhat Americans reported losing to fraud in 2024. Up 25% in a single year.FTC, March 2025 ↗
- $22MPaid into an “AI-powered” online store scheme that promised passive income. The FTC says most buyers never made that money, or even got back what they paid.FTC, August 2023 ↗
When anything can be faked, everything gets doubted. The real and the fake start to look the same. People stop believing what they see. And in a world where nobody can believe anything, the honest people lose first.
It is only getting harder to tell.
Proof checks the real thing.Not the picture of it.
Proof doesn't look at screenshots. It goes to the source. Connect Stripe, Shopify, Phantom and the other places money really lives, and Proof reads the numbers straight from them. Nothing typed in. Nothing edited.
It's read-only, so it can never move a cent. What you share is one link anyone can check, and you decide how much it shows.
Money is where we start.
- MoneyTodayRevenue, payouts and balances, checked at the source.
- MediaNextWhere a photo or video really came from.
- VoicesNextProof that the voice on the call is really them.
- IdentityNextProof of who you are, without giving everything away.
Then anything that needs to be real.
Why I'm building this.
I kept seeing the same thing online: revenue screenshots, payout pages and wallets that nobody could check. Some were real. Plenty weren't. And there was no way to tell which was which.
AI makes that harder every month. I want to build the thing that makes real numbers, and one day anything real, easy to believe again.
Wesley StebenFounder, Proof